A vibrant showcase of China's Spring Festival traditions recently illuminated Brasilia, as China Media Group (CMG) hosted a cultural event on February 10 to mark the Lunar New Year. The program offered Brazilian audiences a curated glimpse into China's iconic Spring Festival Gala – an annual television extravaganza blending music, dance, and traditional arts that has captivated Chinese families for over four decades.
In a video address, CMG President Shen Haixiong emphasized the festival's evolving global significance: 'What began as a family reunion tradition has become a cultural bridge. This year's international events like Brasilia's demonstrate how shared celebrations can foster mutual understanding.'
Chinese Ambassador Zhu Qingqiao highlighted the timing's symbolic importance: 'As we celebrate this festival of renewal, it reminds us that cultural exchanges continue strengthening China-Brazil relations despite geographical distance.' The event featured highlights from this year's gala alongside live demonstrations of calligraphy and paper-cutting.
