China Media Group Reinforces Copyright Measures Ahead of Spring Festival Gala
China Media Group (CMG) has issued a comprehensive copyright notice for its 2026 Spring Festival Gala programs, asserting exclusive global licensing rights for both commercial and non-commercial use. The announcement, released on February 12, 2026, emphasizes strict prohibitions against unauthorized distribution through any platform, including television, streaming services, or public screenings.
Expanded Enforcement Against Unauthorized Use
The notice explicitly bans ambush marketing and unlicensed reproductions of Gala content, covering all transmission methods from mobile apps to cinema screenings. CMG warns that violators will face legal action, with its General Manager’s Office intensifying monitoring efforts to combat copyright infringement and unfair competition.
Guidelines for Licensed Partners
Authorized users must display CMG’s copyright designation prominently, maintain unaltered program content, and preserve all network logos. This move aims to protect intellectual property while ensuring global audiences access high-quality cultural content through legitimate channels.
