As Lunar New Year approaches on February 17, 2026, the Chinese mainland's commercial hub of Yiwu demonstrates why it's called the 'world's supermarket.' The Zhejiang Province city remains a hive of activity despite the festive season, with its sprawling small commodities market operating at full capacity to meet global demand.
Workers package Year of the Horse-themed merchandise around the clock, from traditional red lanterns to modern LED decorations. 'We've processed 40% more orders than last year's Spring Festival season,' says Chen Li, a logistics manager at Yiwu International Trade City. 'Our team works in three shifts to ensure timely global deliveries.'
The market's influence spans continents, with shipments destined for Chinatowns in Jakarta to family stores in Buenos Aires. Recent customs data shows a 22% year-on-year increase in festive goods exports through Yiwu's ports since January 2026.
While maintaining production momentum, the city preserves cultural traditions. Night markets now feature both bulk packaging lines and temporary stalls selling handmade paper-cuttings. 'We're exporting joy,' remarks Zhang Wei, a third-generation ornament manufacturer preparing dragon-shaped lanterns for Middle Eastern clients. 'Every shipment carries our New Year blessings.'
As the world prepares to ring in the Year of the Horse, Yiwu's non-stop operations underscore China's dual role as cultural ambassador and economic engine, connecting traditional celebrations with modern global commerce.
