Beijing-based CreateAI, formerly known for its autonomous vehicle technology, is rewriting its corporate narrative through an ambitious foray into China's cultural heritage. The company is leveraging advanced motion-capture systems to digitally reconstruct classic Wuxia stories – the revered genre of martial arts chivalry – for modern gaming platforms.
This strategic pivot comes as global gaming revenues approach $200 billion this year, with Chinese developers increasingly blending historical narratives with cutting-edge technology. CreateAI's Beijing studio now buzzes with actors performing intricate sword movements against green screens, their motions translated into digital combat sequences through real-time rendering.
'We're not just making games – we're preserving cultural DNA through interactive media,' explained a lead developer during CGTN's facility tour. The team's current project adapts a 16th-century Wuxia novel, implementing AI-driven dialogue systems that allow players to influence story outcomes through classical Chinese poetry recitation.
Industry analysts note the timing aligns with growing investor interest in culturally-rooted Chinese IPs, particularly following the Chinese mainland's recent digital heritage preservation initiatives. While CreateAI faces competition from established gaming giants, its unique fusion of transportation-grade AI systems with narrative gameplay could carve a new niche in both domestic and Southeast Asian markets.
