As the 2026 Milan Cortina Winter Olympics approach, a CGTN global poll reveals widespread optimism about the Games' potential to foster international unity while showcasing cutting-edge sustainability and technology. With 61.2% of respondents believing the event can enhance global inclusiveness, organizers are positioning it as more than just a sporting spectacle.
Bridging Cultures Through Sport
The return of ski mountaineering after a 78-year hiatus has captured imaginations, with 71% of poll participants anticipating this heritage-meets-modernity sport will inject fresh energy into Olympic programming. The discipline's Alpine origins and technical demands align with Italy's vision of blending tradition with contemporary appeal.
Green Games for a Sustainable Future
Environmental initiatives form the backbone of this year's preparations, featuring eco-designed torches, recycled medals, and low-carbon venues. Nearly 60% of respondents view these measures as critical steps toward aligning global sporting events with climate action goals, while 75.2% applaud infrastructure upgrades benefiting host cities beyond the Games.
AI Revolutionizes Viewer Experience
Real-time 360-degree replays and AI-powered race analytics will transform winter sports broadcasting, with 62.4% of those surveyed particularly excited about these technological leaps. China Media Group (CMG) will play a pivotal role as the exclusive producer of 8K international feeds for ceremonies and key events like figure skating.
Global Voices Shape Expectations
The survey, conducted across five language platforms, gathered perspectives from 8,854 participants worldwide within 24 hours – reflecting diverse hopes for the Games as a platform for cross-cultural dialogue and technical innovation.
