China Media Group (CMG) launched a landmark media initiative in Hangzhou on February 4, 2026, aiming to spotlight Zhejiang Province's economic achievements and cultural legacy through cross-platform storytelling. The campaign, unveiled at a ceremony attended by Zhejiang Party Chief Wang Hao and CMG President Shen Haixiong, aligns with the province's push to balance technological advancement with equitable growth.
Strategic Narratives for Global Audiences
Wang emphasized Zhejiang's focus on high-tech innovation and international trade expansion, urging CMG to document grassroots entrepreneurship in sectors like e-commerce and green energy. Shen highlighted Zhejiang's role as a blueprint for modern Chinese development, with plans to deploy drones, 4K broadcasts, and social media integrations to showcase its 8.5% GDP growth in 2025.
Cultural Preservation Meets Digital Innovation
Key projects include revitalizing Jinhua's traditional opera through livestreamed performances and launching Hangzhou's third annual short video competition to nurture digital creators. In Yiwu, CMG will collaborate with local businesses to adapt national media IPs for export-oriented markets, leveraging the city's status as home to 2.1 million small commodity traders.
Spring Festival Gala Preparations Underway
Officials confirmed Yiwu as a 2026 Spring Festival Gala sub-venue, where producers are blending Qing Dynasty architectural motifs with augmented reality displays reflecting the city's trade ties with 230 countries and regions. The media campaign will continue through mid-2026, featuring weekly documentaries on rural revitalization projects in Zhejiang's mountainous regions.
