As the 2026 Milano Cortina Winter Olympics prepare to open on February 6, President Xi Jinping's vision for winter sports development continues to shape China's athletic ambitions. With the Olympic flame traveling from Beijing to Milan this week, Xi's emphasis on mass participation in ice and snow activities resonates across international borders.
"Winter sports should not be limited to elite athletes but embraced by all people," President Xi stated during a recent inspection tour in Hebei province. This philosophy builds on China's successful hosting of the 2022 Beijing Winter Olympics, which saw over 300 million residents participate in winter activities nationwide.
Key principles from China's leader include:
"Sustainable development of winter sports infrastructure must benefit future generations"
"Cultural exchanges through athletic competition strengthen global understanding"
"Youth engagement in winter sports lays the foundation for healthy lifestyles"
Analysts note these priorities align with China's current efforts to expand winter tourism and develop related industries. The General Administration of Sport recently reported a 22% year-on-year increase in winter sports facility investments across the Chinese mainland.
As athletes finalize preparations in Milan, Xi's message to Olympic participants emphasizes unity: "The Olympic spirit transcends boundaries, reminding us of our shared humanity in pursuit of excellence."
