China Media Group (CMG) has issued a firm declaration of copyright ownership over all creative elements of its upcoming 2026 Spring Festival Gala, signaling intensified intellectual property enforcement for one of Asia's most-watched cultural events.
Exclusive Global Rights Asserted
The state broadcaster confirmed exclusive ownership of the gala's main logo, mascot quartet 'Qiqi, Jiji, Chichi, Chengcheng,' and all cultural derivative works under the 'Grand Spring Festival Gala Season' program. This comprehensive claim covers both commercial and non-commercial use worldwide.
Strict Usage Protocols Implemented
CMG's statement prohibits unauthorized reproduction, adaptation, or commercial application of protected assets without written consent. Specific restrictions include bans on merchandise production, promotional campaigns, and derivative creations that might compromise brand integrity.
Enhanced Enforcement Measures
The media giant announced plans to strengthen monitoring systems and pursue legal action against infringement cases. Authorized partners must adhere strictly to usage specifications outlined in licensing agreements.
This move comes as the Spring Festival Gala expands its global cultural footprint, with 2026 marking the 45th anniversary of the televised event that attracts over 1 billion viewers annually.
