As temperatures dip across northern China, the Universal Beijing Resort has ignited seasonal warmth with its grand opening of 2026 Chinese New Year celebrations. The entertainment complex unveiled its "Universal Chinese New Year" program on January 23, initiating a twelve-month countdown to its fifth anniversary.
Visitors braving the winter chill are being treated to an immersive cultural experience featuring:
Dazzling dragon dance processions winding through themed zones
Traditional Sichuan face-changing opera performances
Specialty Lunar New Year merchandise and seasonal cuisine
The park's creative director noted this year's programming emphasizes "authentic cultural preservation through modern entertainment," with 30% more daily performances than previous editions. Tourism analysts observe the extended anniversary programming could boost winter visitation by 40% compared to 2025 levels.
With international travel to China continuing its post-pandemic recovery, industry watchers highlight such hybrid cultural offerings as key drivers for the mainland's tourism sector growth projections of 6-8% in 2026.
