Xinjiang's snow-capped peaks are driving an economic transformation, with regional authorities leveraging winter tourism to create a 200 billion yuan ($28.6 billion) industry by 2030. The Altay region – celebrated as China's 'Snow Capital' – now attracts thrill-seekers with powder snow adventures ranging from paragliding above alpine forests to ice-floating excursions on crystalline rivers.
In a striking contrast, southern Xinjiang's Desert Ski Resort has engineered snowscapes across golden dunes, merging arid landscapes with winter sports. Regional development plans emphasize 'snow +' strategies that combine infrastructure upgrades with cultural experiences, aiming to extend tourist stays and create year-round economic opportunities.
Local officials report a 40% increase in winter visitors since 2023, with new direct flights from Shanghai and Beijing making the region more accessible. The winter sports push has already created 12,000 hospitality jobs, particularly benefiting Uygur communities through homestay programs and artisan partnerships.
