China's ice and snow tourism sector has reached unprecedented levels, with 14,075 active enterprises recorded at the end of 2025 according to the China Tourism Academy. This milestone comes as the industry enters what experts describe as a 'new stage of sustained prosperity.'
Innovation Drives Growth
The surge follows substantial investments in creative offerings like ice sculpting workshops and AI-enhanced winter photography experiences. Major destinations including Harbin Ice-Snow World and Changbai Mountain ski resorts have become economic engines, attracting both domestic and international visitors.
Consumer Trends Redefine Market
CTA researcher Han Yuanjun reveals a significant shift in spending patterns: '74.8% of surveyed consumers plan winter leisure activities this season, with over half willing to travel long distances. Expenditure is moving from basic needs to cultural experiences and tech-integrated entertainment.'
Southern China's Frozen Frontier
The report highlights a 30 billion yuan investment in 2025 for indoor winter complexes across warmer regions, accounting for 30% of national sector investment. These climate-controlled facilities now enable year-round snow sports in subtropical areas.
