The 27th Harbin Ice and Snow World, a cornerstone of winter tourism in Northeast China, has unveiled its latest marvel: the 'Rose Icefall'. Standing 15 meters tall and adorned with thousands of intricately carved ice roses, this crystalline structure has become a symbol of winter romance, drawing comparisons to the enchanting landscapes of Disney's Frozen.
Located in Heilongjiang Province, the icefall shimmers under sunlight, casting prismatic halos across the snow-covered grounds. Visitors this year describe it as a 'living fairy tale,' with its blend of artistic craftsmanship and natural beauty. The attraction aligns with Harbin's reputation as a global hub for ice sculpture innovation, attracting photographers, couples, and families alike.
Local authorities report a 22% increase in early-January tourism compared to last year, attributing the surge to the icefall's viral appeal. Analysts note its potential to boost off-season hospitality revenue across the region, particularly for boutique hotels and cultural tours.
For travelers planning a visit, the Ice and Snow World remains open until late February 2026, with evening light shows enhancing the icefall's ethereal glow. Organizers emphasize sustainable practices, using recycled ice from the Songhua River and energy-efficient LED lighting.
