Across China's scenic destinations in early 2026, a sartorial revolution is unfolding as millennials and Gen Z travelers increasingly adopt traditional Dai ethnic clothing during their journeys. This cultural fashion movement has transformed Xishuangbanna's tropical landscapes into living galleries of vibrant silks and intricate embroidery.
The trend reflects a growing desire among young Chinese travelers to connect with regional heritage. Many now prioritize renting or purchasing handmade Dai outfits – characterized by wrap-around skirts and silver accessories for women, and collarless jackets for men – as essential travel experiences. Local artisans report a 40% increase in demand since 2025, with workshops offering immersive tailoring experiences.
CGTN's Fu Jiamei recently documented this phenomenon, showcasing how visitors blend historical attire with modern travel culture. 'It's not just clothing,' explained one 24-year-old participant from Shanghai. 'We're rediscovering craftsmanship stories that modern fast fashion can't replicate.'
The movement has spurred new economic opportunities, with over 300 family-run tailoring businesses emerging in Xishuangbanna this year alone. Tourism authorities plan to integrate traditional textile workshops into official cultural itineraries by mid-2026.
