Xinjiang's Winter Wonderland Draws Global Attention
With snow seasons lasting 180 days annually and 770,000 visitors already recorded this winter, Altay in Xinjiang has emerged as Asia's fastest-growing ski destination. The region combines pristine powder slopes with a 10,000-year-old skiing tradition documented in ancient rock paintings, creating a unique draw for adventure seekers and history enthusiasts alike.
Ancient Roots, Modern Momentum
Archaeological discoveries of skis made from animal hides and wood, along with rock carvings depicting early skiers, position Altay as the birthplace of skiing. This legacy now fuels China's US$1.2 billion winter sports industry, with the Chinese government investing in 15 new ski resorts across Xinjiang this season.
Economic and Cultural Crossroads
Local Uygur communities are partnering with tourism developers to create sustainable employment opportunities, while foreign and domestic investors pour resources into luxury alpine hotels and infrastructure projects. The region's unique blend of Kazakh and Mongolian cultural elements adds depth to the visitor experience.
Future Projections
With Beijing's 2022 Winter Olympics legacy continuing to drive interest, Altay aims to double its annual winter tourism capacity by 2028. Environmental safeguards remain a priority, with 40% of development areas designated as protected ecological zones.
