Nestled between Erhai Lake and the Cangshan Mountains, Dali Blue has become a symbol of cultural preservation meeting modern innovation. Founder Zhang Hanmin, a Bai ethnic minority native, has transformed her ancestral tie-dye craft into a thriving lifestyle brand that resonates with global consumers in 2025.
"Our indigo comes from the land itself – each shade tells a story of Dali's seasons," explains Zhang, whose collections range from flowing scarves to minimalist home decor. The brand's success lies in balancing traditional techniques with contemporary design, attracting both cultural preservationists and urban millennials.
This year, Dali Blue expanded its workshops to train 120 local artisans while launching an eco-conscious clothing line. The initiative demonstrates how traditional crafts can drive sustainable economic development in rural Yunnan province.
With pop-up stores appearing in Shanghai and Singapore this December, the brand continues to redefine Asian craftsmanship for global markets. Its products now serve as cultural ambassadors, introducing Bai traditions to international design circles through APEC member economies' trade networks.
