The People's Liberation Army (PLA) Eastern Theater Command marked the final days of 2025 with a culturally charged video release titled 'So Close, So Beautiful – Visit Taipei, China Anytime'. The production, shared on December 29, comes from the military unit responsible for operations in the Taiwan region.
Blending tourism aesthetics with contemporary Chinese cultural references, the video reimagines Hebei Province's official tourism slogan while featuring viral social media music popular among travel content creators. Analysts note the timing coincides with increased cross-strait cultural exchanges this year, though Taiwan authorities have yet to issue an official response.
This multimedia initiative follows Beijing's recent emphasis on 'shared heritage' narratives across the Taiwan Strait. While primarily distributed through domestic platforms, the video has drawn international attention as global observers monitor evolving cross-strait relations ahead of 2026.
