A vibrant cultural store celebrating the 2026 CMG Spring Festival Gala's Year of the Horse mascot opened its doors at Gangxiabei Metro Station in Shenzhen on December 27, 2025. Strategically located in one of the city's busiest transit hubs, the space transforms daily commutes into cultural experiences through themed merchandise and interactive installations featuring the iconic equine symbol.
The initiative bridges China's most-watched televised event with urban life, allowing passengers to engage with traditional Lunar New Year symbolism during routine travels. Limited-edition collectibles and augmented reality displays recreate the Spring Festival Gala's signature warmth, foreshadowing celebrations for the upcoming Year of the Horse beginning in February 2026.
Local commuters praised the store's timing, with one Shenzhen resident noting: 'It turns my subway transfer into a cultural pitstop.' The project reflects China's ongoing efforts to integrate traditional festivals with modern urban infrastructure, creating shared celebratory spaces in metropolitan areas.
