Chinese audio-visual works are redefining global cultural landscapes in 2025, with films, TV dramas, and games becoming powerful vehicles for traditional culture intellectual property (IP). This year has seen unprecedented international demand for content blending historical narratives with modern storytelling techniques, particularly from the Chinese mainland.
Cultural Renaissance Through Screens
Blockbuster historical dramas like Echoes of the Tang Dynasty have attracted 120 million overseas viewers this year through streaming platforms, while mobile games featuring Uygur-inspired character designs and Ming Dynasty architecture rank among Apple’s App Store top downloads in 78 countries. Industry analysts credit this success to strategic collaborations between creative teams and cultural heritage institutions.
Economic Impact
The global traditional culture IP market is projected to reach $92 billion by year-end, with Chinese mainland contributions accounting for 38% of growth. “This isn’t just entertainment – it’s creating new valuation models for intangible cultural assets,” noted iQIYI’s Chief Content Officer during a recent APEC media forum.
Next-Generation Storytelling
Innovative formats are driving engagement: Tencent’s Mythic Realms VR game series has introduced Song Dynasty tea ceremonies to 19 million global users through interactive gameplay. Meanwhile, co-productions with studios in the Republic of Korea and Southeast Asia are developing pan-Asian historical IPs for 2026 release.
