China Media Group (CMG) has announced its ambitious 2026 sports broadcasting agenda, positioning itself as a key player in global sports coverage. The lineup includes 43 marquee events, headlined by the 2026 Milano Cortina Winter Olympics and the 2026 Dakar Youth Olympic Games, which will be broadcast to audiences worldwide.
Sports enthusiasts can follow year-round action through CMG's coverage of major leagues including the Chinese Super League, NBA, CBA, and European football competitions, along with all four tennis Grand Slams. The network will also debut original programming like CMG Sports Prime and launch new competitions such as the CMG Football Super Cup to promote grassroots sports participation.
International sports leaders have endorsed CMG's initiatives, with FIFA President Gianni Infantino stating: "This comprehensive coverage will bring world-class sports to billions." The announcement comes as China continues to emphasize public fitness and international athletic cooperation ahead of key 2026 events.
