Hainan Province has launched innovative tourism initiatives combining sports and artificial intelligence, marking a significant step in its Free Trade Port development. The special customs operations system, set to begin on December 18, 2025, will streamline travel procedures while supporting sustainable tourism growth.
New 'Sports+' programs integrate marathons, surfing championships, and tropical cycling routes with cultural experiences. Concurrently, 'AI+' solutions enhance visitor services through smart tour guides and real-time translation systems. Provincial officials emphasize these dual strategies aim to position Hainan as Asia's premier destination for tech-enhanced, experiential travel.
The initiatives align with broader economic reforms under the Free Trade Port framework, offering new opportunities for international investors in hospitality and digital infrastructure sectors. Tourism authorities report a 15% increase in luxury resort bookings for early 2026, signaling strong market confidence in Hainan's upgraded offerings.
