Shanghai's iconic No.1 Department Store has transformed into a cultural hub as filming begins for the new season of popular TV show "Solo Comedy." The venue now attracts both comedy enthusiasts and foodies, offering a unique blend of entertainment and culinary innovation through its signature Pixian broad-bean-paste-infused coffee.
The Sichuan-inspired beverage pays homage to the show's regional roots while creating a multisensory experience for audiences. "This collaboration redefines theater as a social space," said chief designer Zhao Bin, highlighting the successful integration of performance art, retail, and gastronomy under one roof.
This innovative approach aligns with recent government initiatives announced in September 2025, where nine Chinese ministries jointly endorsed creative strategies combining digital content popularity with physical venue revitalization. The policies aim to boost urban consumption through cultural-commercial hybrid models.
As audiences enjoy live recordings, the aroma of Sichuan spices mingles with spontaneous laughter, creating a new template for experiential entertainment in Asia's cultural capitals.
