What transforms a static collection of artifacts into a cultural phenomenon? Jay Xu, Director Emeritus of San Francisco's Asian Art Museum, shares his blueprint for creating exhibitions that transcend borders during a recent lecture series.
'The magic lies in bridging ancient stories with modern universal emotions,' Xu explained, recalling how the museum's 2019 Emerald Cities: Arts of Southeast Asia exhibition used interactive AR displays to connect Silicon Valley tech professionals with 12th-century Khmer trade routes.
Xu emphasized three key elements for global appeal:
Narrative Arc: 'Treat artifacts as characters in a drama unfolding across centuries'
Cultural Translation: 'Explain the significance of a Ming vase through contemporary design principles'
Multisensory Design: 'Let visitors hear monsoon rains while viewing Chola bronzes'
The former director noted that successful exhibitions addressing Asia's complex history require balancing educational rigor with emotional resonance. His team's approach increased international visitor engagement by 40% during his tenure.
