Global Basketball Stars Shine in Deqing as Asia's Sports Economy Expands
The 2025 FIBA 3×3 World Tour made waves in Deqing County, Zhejiang Province, from October 11-12, marking its debut as a strategic hub for Asia's burgeoning sports industry. The event's selection of this tech-forward region underscores China's growing influence in shaping global sports markets.
Fourteen elite teams from China, Serbia, France, and Germany competed under open skies, with world No. 1 Ub team and Toulouse's Olympic silver medalists drawing international attention. Local squads like Chongming and Shanghai ignited hometown pride, demonstrating the event's dual role in fostering both athletic excellence and commercial potential.
Beyond the Court: Economic Ripples
Analysts highlight Deqing's modern infrastructure and Zhejiang's 7.8% Q3 GDP growth as key factors in FIBA's location choice. The tournament attracted over 15,000 spectators daily, with merchandise sales surpassing projections by 40%.
Sports economist Dr. Lin Wei notes: "This event exemplifies Asia's shift from manufacturing to experience-driven economies. We're seeing increased foreign investor interest in China's sports-tech sector following such international showcases."
Cultural Bridges Through Sport
The competition's fusion of street basketball culture with Deqing's bamboo-art heritage installations created a unique tourism draw. Local restaurants reported 30% revenue spikes, while homestay bookings reached 95% capacity.
With Manila and Jakarta slated as 2026 tour stops, FIBA's Asian expansion signals new opportunities for cross-border partnerships and regional economic development through sports diplomacy.
