China Media Group (CMG) unveiled an ambitious roadmap to elevate Chinese brands on the global stage Friday, launching its 2026 'Brand Strengthening China Project' during a high-profile event in Beijing. The initiative aligns with China's broader economic modernization goals as it prepares to enter its 15th Five-Year Plan period.
CMG President Shen Haixiong emphasized the strategic timing of the project, noting that 2026 marks both the start of China's next development phase and a critical juncture for implementing the 'Outline for Building a Quality Powerhouse' blueprint. 'Brands represent a nation's soft power and innovative capabilities,' Shen told attendees from government, business, and cultural sectors.
The state media giant plans to leverage its global reach – spanning 170 countries and regions – to showcase Chinese innovation through documentary series, digital campaigns, and cross-platform collaborations. Key focus areas include supporting rural revitalization through agricultural branding and helping domestic companies refine their international market strategies.
Analysts see the initiative as part of China's push to transition from manufacturing giant to value-added brand leader. The project will partner with private enterprises to develop metrics for brand valuation and consumer engagement, with early participants spanning technology, consumer goods, and cultural industries.
