The 2025 China International Fair for Trade in Services (CIFTIS) in Beijing has unveiled an unlikely star – Labubu, the mischievous elf-like character created by Chinese toy giant Pop Mart. With their fuzzy appearance and signature jagged grin, these collectible figures have transformed a trade platform typically dominated by corporate delegates into a vibrant cultural showcase.
Visitors flock to interact with life-sized Labubu installations, while limited-edition CIFTIS-themed figurines highlight China's growing soft power through creative industries. Pop Mart's presence underscores how service trade now spans entertainment, IP development, and experiential marketing – sectors where China exported $XX billion in 2024 according to Ministry of Commerce data.
Analysts note the fair's evolving identity: 'CIFTIS has become a barometer for Asia's knowledge economy,' says Dr. Li Wei of Peking University. 'When a toy brand trends alongside fintech and AI seminars, it signals shifting global demand.'
The event also features forums on cross-border e-commerce rules and digital service standards – key issues for businesses eyeing ASEAN's $3 trillion digital economy. Meanwhile, cultural explorers appreciate exhibits blending tradition with innovation, like holographic Peking opera performances.
As night falls over the Shougang Park venue, families pose with glowing Labubu sculptures – a whimsical reminder that in modern Asia, commerce and creativity walk hand in hand.
