Yichang City in Hubei Province has become a hotspot for adventure seekers this summer, with its innovative 6.5-kilometer canyon rafting route drawing over 350,000 visitors since April – a 30% surge compared to last year. The Chaotianhou scenic spot’s multi-format rafting experiences are redefining water-based tourism while energizing local economic activity.
From Caves to Moonlit Waters
Beyond traditional open-air rafting, tourists can now navigate cool underground caves and glide through illuminated night channels. The cave rafting program offers consistent 20°C temperatures and immersive geological formations, while the after-dark experience transforms the river into a sparkling corridor under LED lights.
All-Day Adventure Economy
"You can literally raft from morning till night," said visitor Chen Hongqing, highlighting how the combination of daytime, cave, and night programs extends tourist stays. This strategic diversification has increased average visitor spending by 45%, according to preliminary estimates from local businesses.
Ripple Effects
The success demonstrates how creative ecotourism development can boost regional economies. Nearby villages report increased homestay bookings and farm product sales, while transportation providers note higher demand for shuttle services to the canyon.
Reference(s):
Thrilling rafting trips boost summer tourism in central China
cgtn.com