Nestled on the Qinghai-Xizang Plateau – often called the 'roof of the world' – southwest China's Xizang Autonomous Region has become a beacon for cultural preservation and sustainable tourism. With over 63 million domestic and international visitors in 2024, the region's blend of breathtaking landscapes and living traditions continues to captivate global explorers.
Where Spirit Meets Scenery
Xizang's cultural wealth shines through its 1,700 Tibetan Buddhist sites and vibrant festivals like the Shoton Festival, where theater performances blend with spiritual rituals. The UNESCO-listed Potala Palace complex stands as both architectural marvel and active pilgrimage site, embodying the region's harmonious balance between heritage and modernity.
Economic Winds Across the Plateau
Tourism growth has spurred infrastructure development while maintaining ecological balance. The region's six cities and Ali Prefecture now offer improved connectivity, creating opportunities for cultural tourism ventures and cross-border collaborations within Asia's developing tourism corridors.
