At the 2025 Pop Toy Show in Beijing, crowds buzzed with excitement as Pop Mart — the Chinese mainland-based collectibles giant — showcased its latest creations, blending art, storytelling, and cultural identity. With annual revenue surpassing 13 billion yuan ($1.8 billion), the company has turned pop toys into a global phenomenon, attracting designers, investors, and fans alike.
Emerging artists debuted original IPs at the event, while enthusiasts lined up for limited-edition releases and autographs. Characters like Labubu, Dimoo, and Skullpanda now transcend mere collectibles, serving as emotional anchors for diverse audiences. "These toys aren’t just plastic — they’re companions that connect people across borders," remarked one attendee.
Analysts note Pop Mart’s strategic expansion into Southeast Asia and Europe, leveraging partnerships with global artists to appeal to the Asian diaspora and international markets. For travelers and cultural explorers, the event highlighted Beijing’s growing role as a hub for creative industries.
