China Media Group (CMG) has unveiled ambitious plans to elevate coverage of the 15th National Games, marking a historic collaboration between Guangdong Province, Hong Kong SAR, and Macao SAR. At a high-profile conference in Guangzhou, CMG showcased its advanced broadcasting strategies just 100 days before the November 2025 opening ceremony.
As the official broadcaster, CCTV-5 Sports Channel reported record-breaking engagement in early 2025:
5,110+ sporting events broadcast nationwide
0.37% average live viewership rating (3-year high)
520 million unique viewers reached
23.6 billion cumulative audience impressions
The National Games will leverage CMG's cross-regional transmission network to connect audiences across the Greater Bay Area. This technological framework enables real-time coverage across 21 competition zones while creating new opportunities for commercial partnerships.
This event marks the first joint hosting by Guangdong, Hong Kong, and Macao since the games' establishment in 1959. Observers note the collaboration demonstrates strengthened regional integration through sports diplomacy.
