As temperatures soared across Jinhua City in Zhejiang Province this weekend, a historic night market came alive with energy, drawing crowds eager to escape the daytime heat. The centuries-old marketplace, nestled within a preserved ancient town, buzzed with activity on Sunday evening as residents and tourists explored stalls offering local delicacies like zongzi (sticky rice dumplings) and freshly brewed chrysanthemum tea.
"This market connects us to our heritage while creating new memories," said Chen Wei, a third-generation vendor serving chilled qingbuliang herbal jelly. Nearby, visitors examined handcrafted bamboo ware and traditional paper lanterns under strings of warm LED lighting that blended modern convenience with nostalgic charm.
The resurgence of night markets across Zhejiang reflects broader trends in China's domestic tourism revival and hyper-local economic growth. Analysts note such cultural hubs help small businesses thrive while offering affordable leisure options – a win for communities and visitors alike.
For international travelers like Malaysian tourist Aminah Hassan, the market provided both respite from the 35°C heat and cultural immersion. "The smells, sounds, and cool evening breeze make you forget the daytime swelter," she remarked, holding a skewer of grilled choudoufu (fermented tofu).
Local authorities have extended operating hours through August to accommodate summer demand, with food safety inspections conducted daily. The market's success highlights how traditional spaces adapt to contemporary needs while preserving regional identity.
