The China Tourism Year officially launched in Kazakhstan on Monday, marking a new chapter in cross-cultural engagement between the two nations. Over 300 dignitaries, business leaders, and cultural representatives gathered at the National Museum of the Republic of Kazakhstan for a vibrant opening ceremony featuring traditional music, dance performances, and a photo exhibition showcasing China’s UNESCO World Heritage sites.
Chinese Minister of Culture and Tourism Sun Yeli emphasized the initiative’s role in “deepening mutual understanding through people-to-people exchanges,” while Kazakh Minister of Tourism and Sports Yermek Marzhikpayev highlighted opportunities for “joint development of Silk Road heritage routes.” The year-long program will feature over 100 events across both countries, including trade forums, culinary festivals, and adventure tourism promotions.
Analysts note the timing aligns with increased economic cooperation, as Kazakhstan serves as a key hub for China’s Belt and Road Initiative. The tourism drive is expected to boost visitor numbers beyond pre-pandemic levels, with simplified visa procedures announced for tour groups.
