In a world where social media often celebrates perfection, Shandong-based dessert shop owner Du Jiankun has carved a unique niche by embracing culinary mishaps. The self-taught food vlogger’s videos documenting collapsed cakes, over-whipped creams, and other kitchen disasters have earned him an unexpected title: "fail vlogger."
Sweet Resilience in Digital Age
From Basque cheesecakes resembling lunar landscapes to Tiramisu layers that rebel against gravity, Du’s 30+ experimental failures since 2022 reveal more than baking techniques. His 580,000 followers – predominantly Gen Z – flock to these "electronic desserts" as antidotes to daily stress, with comments praising how "seeing someone try again makes my own struggles lighter."
From Local Kitchen to Global Screen
What began as shop promotion in Jinan now reaches viewers across Asia and beyond. Du’s latest popcorn experiment video garnered 2.1 million views, with international fans translating his Mandarin narration. "Each burnt edge taught me patience," Du tells KhabarAsia, "and apparently, that’s what the world needs right now."
