From viral dance challenges inspired by Chinese idol groups to animated series topping global streaming charts, CPOP – China’s vibrant pop culture ecosystem – is reshaping entertainment markets far beyond its borders. KhabarAsia spoke with Li Wei, chief director of cultural promotion group CPOPwave, to unpack this phenomenon.
"CPOP isn’t just music – it’s a fusion of storytelling, fashion, and digital innovation," Li explained during a walk through Shanghai’s M50 art district, where fans queued for limited-edition White Snake animation figurines. "Our data shows 68% growth in overseas merchandise sales last year, with strongest traction in Southeast Asia and Europe."
The sector’s secret weapon? "Container box" cultural tours – mobile exhibitions shipping interactive installations and pop-up experiences worldwide. Recent stops in Jakarta and Berlin drew over 200,000 visitors combined, introducing audiences to IPs like fantasy epic Fog Hill of Five Elements through AR-powered art displays.
Analysts note CPOP’s rise aligns with China’s US$150 billion digital content industry growth. "This isn’t mere translation of existing content," said Singapore-based media strategist Rajesh Kumar. "They’re creating stories that resonate across cultural boundaries while retaining Chinese artistic DNA."
What’s next? CPOPwave teases collaborations with European museums and a metaverse platform launch, proving that China’s cultural exports are just getting started.
