The 21st China International Cultural Industries Fair (ICIF) in Shenzhen has emerged as a pivotal platform for Chinese gaming companies to demonstrate their cultural integration strategies and expanding global footprint. Leading firms like Tencent highlighted their international successes, signaling Asia's growing influence in shaping worldwide gaming trends.
Tencent's Level Infinite division drew significant attention with its flagship title Arena of Valor, which has achieved 50 million downloads across 220 countries and regions since its 2024 global launch. The game's 14-language localization strategy exemplifies China's approach to blending cultural elements with technical innovation in overseas markets.
Financial disclosures reveal the sector's momentum: Tencent's international gaming revenue grew 9% year-on-year to ¥58 billion ($8 billion) in 2024, with Q1 2025 figures jumping 23% to ¥16.6 billion. A company spokesperson attributed this growth to 'AI-driven market analysis and region-specific content adaptation.'
Industry analysts note the fair's emphasis on cross-cultural storytelling through gaming, positioning Chinese developers as key players in the $200 billion global gaming market. The event also featured discussions on leveraging cloud technology and esports partnerships to deepen international engagement.
