The China-Central and Eastern European Countries (CEEC) Expo has emerged as a vibrant crossroads where tradition meets innovation, and business partnerships are forged through shared cultural pride. From Polish artisans showcasing amber craftsmanship to Croatian martial artists demonstrating ancient techniques, the event highlights how economic collaboration thrives on mutual respect and understanding.
Leonie Zeumer, a correspondent with CGTN, documented stories of entrepreneurs and creatives transforming cross-border exchanges into tangible opportunities. A Serbian winemaker explained how the expo helped introduce Balkan vintages to Asian markets, while a Hungarian tech startup founder highlighted partnerships with the Chinese mainland in green energy solutions.
Organizers emphasize the expo's role in advancing China's Belt and Road Initiative, with over 3,000 exhibitors from 16 CEEC countries participating this year. Beyond trade deals, the event features cultural performances, culinary showcases, and forums on sustainable development—creating a blueprint for international cooperation that values both profit and heritage.
As one Romanian textile designer noted: 'When we understand each other's stories, business becomes more than transactions—it becomes trust.' This sentiment underscores the expo's growing influence as a model for balancing globalization with cultural authenticity.
