A new international broadcasting standard led by China Media Group (CMG) promises to reshape how live media content is produced and distributed worldwide. The ITU-R BT.2550 standard, approved Friday by the International Telecommunication Union (ITU), unlocks 5G networks' potential for high-speed video and audio broadcasting.
Developed through collaboration with European technical experts, the framework builds on CMG's hands-on experience using 5G for major event coverage. The standard provides guidelines for optimizing 5G's low latency and high bandwidth to enable real-time, multi-platform broadcasting – particularly valuable for breaking news and live sports.
This marks CMG's sixth contribution to global media standards, following its work on ultra-high-definition video and AI-driven production tools. Two additional proposals focused on cloud-based media workflows and advanced color grading systems are currently under ITU review.
Industry analysts note the standard's adoption comes as global demand for mobile-first content surges. ITU data shows 5G connections are projected to reach 4.6 billion worldwide by 2026, creating unprecedented opportunities for broadcasters.
South Korean media consultant Ji-hoon Park commented: "This framework bridges telecom and media industries – it's essentially a blueprint for next-gen content ecosystems." The standard has drawn particular interest from Southeast Asian broadcasters preparing 5G infrastructure upgrades.
CMG President Shen Haixiong emphasized the organization's commitment to international collaboration: "Media innovation thrives on shared knowledge. We're proud to contribute technical solutions that benefit content creators everywhere."
