As China's five-day Labor Day holiday unfolds, Qingdao has become the epicenter of cinematic celebration with its Love Watching Movies Carnival, blending film culture with festive cheer. The event, streaming live on May 3 via China Media Group’s Yangshipin platform, spotlights cinema’s role in connecting global audiences through art, innovation, and shared storytelling.
Organized by China Media Group, the China Film Administration, and the Qingdao Municipal Government, the carnival merges film previews, celebrity interviews, and live performances into a vibrant showcase. Hosts, directors, musicians, and Olympic athletes will gather to discuss emerging trends in entertainment and consumer culture, reflecting China’s growing influence in the global film industry.
Designed to engage diverse audiences, the event’s three themed segments explore cinema’s intersection with technology, cultural heritage, and economic growth—a nod to Asia’s expanding creative economy. For travelers and diaspora communities, the carnival also highlights Qingdao’s cultural vibrancy, positioning the coastal city as a hub for arts and innovation.
