In a strategic push to strengthen international economic ties, China’s 2025 International Consumption Season and the sixth Shanghai 5-5 Shopping Festival kicked off on Thursday, uniting government bodies and global partners. The joint initiative, organized by the Ministry of Commerce, China Media Group (CMG), and the Shanghai Municipal Government, aims to elevate foreign investment and cross-border consumer engagement amid China’s broader economic transformation.
At the launch ceremony, Vice Minister of Commerce Sheng Qiuping emphasized the pivotal role of international consumer cities like Shanghai, Beijing, and Guangzhou in driving domestic consumption and attracting global trade. By 2024, these cities are projected to account for 12.5% of China’s total retail sales, with imported goods making up over 50% of national imports. “These hubs are engines for innovation and policy alignment,” Sheng stated, underscoring the government’s commitment to fostering high-quality product upgrades and cross-border collaborations.
Beyond commerce, cultural and tourism sectors are emerging as economic linchpins. Wang Xiaozhen, CMG Vice President, highlighted China’s record-breaking cinema performance—now the world’s largest film market—as a testament to the fusion of culture and technology. “Media and creativity can unlock untapped market potential,” Wang noted, pointing to blended strategies that integrate art and digital innovation.
Global partnerships took center stage as Dubai Municipality’s acting director general, Marwan Ahmed bin Ghalita, reaffirmed commitments to sustainable urbanization and stronger ties with Shanghai. His remarks coincided with the 25th anniversary of collaboration between the two cities, signaling broader ambitions to connect Asian and Middle Eastern markets.
With a focus on policy coordination and cultural synergy, the event underscores China’s evolving approach to stimulating global demand while positioning its cities as bridges for international commerce.
