China Welcomes First Legoland Resort as Construction Nears Completion
The highly anticipated Legoland Shanghai Resort is entering its final construction phase, setting the stage for trial operations starting in June ahead of its official July debut. This marks the first Legoland theme park in China and the third in Asia, joining locations in Malaysia and Japan.
Spanning over 317,000 square meters in Jinshan District, the resort will feature themed zones blending Lego’s global brand with local cultural elements. Analysts predict the park could attract over 2 million annual visitors, bolstering Shanghai’s status as a leading destination for family tourism.
Economic and Tourism Implications
The opening coincides with China’s post-pandemic tourism recovery, with international brands increasingly targeting the country’s growing middle-class market. A Legoland executive stated: "This project demonstrates our long-term confidence in China’s consumer market and cultural tourism development."
Industry reports suggest the resort could generate 1,000 direct jobs and stimulate ancillary businesses in hospitality and transportation. The development follows recent expansions by Disney and Universal in China, signaling robust competition in Asia’s theme park sector.
