In a creative fusion of cinema and artistry, director Jiaozi’s hand-drawn posters for the blockbuster Ne Zha 2 are now showcased at the Beijing International Film Festival (BJIFF). The animation sensation has raked in 15.7 billion yuan ($2.15 billion) globally, securing its place as the fifth highest-grossing film worldwide—surpassing even the iconic Titanic in regional markets.
Jiaozi kept a unique promise to fans: creating one hand-drawn poster for every 100 million yuan earned. The result? A vibrant exhibition celebrating both the film’s commercial success and its roots in Chinese mythological storytelling. “This project bridges tradition with modernity,” said one festival attendee. “It’s inspiring a new generation of filmmakers to embrace cultural narratives.”
The BJIFF showcase underscores China’s growing influence in global cinema, blending artistic integrity with box office appeal. For film enthusiasts and cultural explorers alike, the exhibit offers a rare glimpse into the creative process behind a record-breaking phenomenon.
