Cambodian audiences will gain new insights into Chinese culture and governance as "The Classic Quotes by Xi Jinping" premieres on local television this week. Produced by China Media Group (CMG), the program showcases President Xi Jinping's use of ancient Chinese classics in his speeches, framed within themes like environmental protection, cultural heritage, and cross-cultural dialogue.
The broadcast coincides with President Xi's state visit to Cambodia, which begins Thursday. Analysts suggest the timing underscores China's emphasis on cultural diplomacy to strengthen ties with Southeast Asian partners.
Over 20 Cambodian media outlets, including Jian Hua Daily and National Television of Kampuchea, have promoted the program, noting its potential to bridge understanding of China's development strategies. The show's localized approach highlights shared values, such as sustainable growth and innovation, resonating with Cambodia's own development priorities.
"President Xi’s references to classical Chinese philosophy reveal universal truths that align with our cultural heritage," said a Phnom Penh-based political analyst, who added that the program could inspire policy discussions in Cambodia.
By contextualizing Xi’s quotes through animations and expert commentary, CMG aims to make Chinese modernization concepts accessible globally. The initiative reflects growing media collaboration between China and Cambodia, building on recent infrastructure and trade partnerships.
