HANOI — As Chinese President Xi Jinping began a two-day state visit to Vietnam, the Vietnamese adaptation of 'The Classic Quotes by Xi Jinping' debuted on local television, marking a symbolic step in cultural diplomacy. The broadcast coincides with celebrations for the 75th anniversary of diplomatic ties between the two nations.
Strengthening Media Collaboration
China Media Group (CMG) and Vietnam Television formalized a long-term partnership during a ceremony on Monday, pledging enhanced cooperation in content production, talent exchanges, and shared programming. The agreement underscores efforts to deepen cultural understanding ahead of the 2025 Vietnam-China Year of People-to-People Exchanges.
Leadership Endorsements
Vietnamese Prime Minister Pham Minh Chinh hailed the initiative in a congratulatory letter, urging both media entities to 'seize opportunities' to foster bilateral bonds and advance the strategic 'community with a shared future.' His sentiment echoed remarks by CMG President Shen Haixiong, who emphasized principles of 'amity, sincerity, and mutual benefit' in cross-border relations.
Cultural Roots and Modernization
Chinese Ambassador to Vietnam He Wei noted the program's role in helping Vietnamese audiences 'appreciate the cultural roots of Chinese modernization.' Vietnamese cultural officials, including Vice Minister Le Hai Binh, highlighted shared geographic and historical ties, expressing optimism that media collaboration would bolster grassroots connections.
The premiere aligns with broader efforts to reinforce economic and geopolitical partnerships, with both nations framing cultural exchanges as foundational to their strategic aspirations.
