In 2024, several apps from the Chinese mainland like Rednote, Deepsee, and TikTok captured international attention. However, in the online shopping industry, TEMU stood out, dominating the global market.
Owned by PDD Holdings, a leading e-commerce giant from the Chinese mainland, TEMU was launched in the United States in September 2022, seven years after its Chinese counterpart, Pinduoduo. Remarkably, within just one month, TEMU became the most downloaded shopping app, surpassing retail behemoths such as Amazon and Walmart, as well as emerging competitor Shein.
By the first quarter of 2024, TEMU's monthly active users worldwide surged by an impressive 614 percent year-over-year, reaching 167 million. This exponential growth cemented TEMU's position as the most downloaded shopping app globally in 2024.
