China has launched the \"Travel with Chinese Films\" campaign in the Hong Kong and Macao special administrative regions (SARs), aiming to boost tourism across the Chinese mainland by leveraging the popularity of recent Chinese blockbusters.
The campaign, hosted by the China Film Administration and China Media Group (CMG), focuses on developing themed travel routes that attract overseas tourists to explore China's natural and cultural landscapes. This initiative seeks to stimulate interest in Chinese culture and invigorate the inbound tourism market.
Coinciding with the campaign launch, \"Ne Zha 2\"—the top film at the Chinese Spring Festival box office—was released, quickly topping the opening box office for animated films in the Hong Kong SAR.
During the event, leading travel service companies such as China Travel Service (Hong Kong) Limited and Ctrip Group set up booths at cinemas to introduce the filming locations featured in \"Ne Zha 2.\" These booths showcased where the movie was filmed and set, presenting special travel routes and plans designed to attract tourists. The events garnered significant interest from moviegoers and visitors who stopped to inquire.
Steven Choi, an American residing in Hong Kong, expressed his excitement about \"Ne Zha 2,\" praising its impressive production technology and storytelling. Choi admitted that the film has sparked his strong interest in visiting the Chinese mainland, and he is eagerly looking forward to the trip.
Carlson and Danny, two foreigners residing in the Macao SAR, were similarly impressed by the elements of Chinese culture depicted in the film. Carlson looked forward to visiting the filming locations and enjoying local delicacies, while Danny planned to visit the Sanxingdui Museum to explore ancient bronzes and delve into China's rich history and culture.
With the global popularity of Chinese blockbusters, the campaign is set to expand to more countries and regions, attracting more overseas visitors to China. This initiative not only aims to boost China's film and tourism industries but also serves as a beautiful business card to promote Chinese culture.
Zhou Yuxi, head of Ctrip Group's marketing department, highlighted that the innovative \"movie + tourism\" cooperation model plays a significant role in encouraging tourism as a form of delayed consumption. Zhou added, \"Excellent Chinese films reflect the confidence of Chinese culture, which will attract both domestic and international tourists to understand and love it.\"
Reference(s):
'Travel with Chinese Films' campaign held in Hong Kong, Macao SARs
cgtn.com
