In a significant development for the upcoming Milan-Cortina 2026 Winter Olympics, International Olympic Committee (IOC) president Thomas Bach has awarded production accreditation to China Media Group's (CMG) international broadcast signal production team. The accreditation ceremony took place on Friday in Harbin, Heilongjiang Province, located in the northeast region of the Chinese mainland.
This accreditation enables CMG to provide comprehensive coverage of the Winter Olympics, ensuring that audiences around the world receive high-quality broadcasts and insightful reporting. CMG's involvement underscores the growing role of Asian media in global sports events, enhancing the visibility and reach of the Games.
As the Milan-Cortina 2026 Winter Olympics approach, CMG's participation is expected to bring innovative broadcasting techniques and extensive coverage, catering to a diverse international audience. This move highlights the collaborative efforts between the IOC and leading Asian media organizations to deliver an engaging and accessible Olympic experience.
Reference(s):
cgtn.com
