In Harbin City, located in northeast China's Heilongjiang Province, winter sports businesses are experiencing an unprecedented boom. \\"Yesterday, the shelves were still full, but today there are only a few snowboards left. I have to arrange for replenishment overnight,\\" said an enthusiastic Dong Baiquan, head of a sporting goods company in the city.
Dong has witnessed a significant surge in sales of helmets, goggles, and ice skates. \\"Our sales have increased from seven million yuan (over $970,000) two years ago to over 10 million yuan (about $1.4 million) now,\\" he shared, highlighting the growing passion for winter sports among residents and visitors alike.
Years after the 2022 Winter Olympics, the enthusiasm for winter sports across China has not waned. With the arrival of the ice and snow season, and as the 9th Asian Winter Games is about to open in Harbin, the city has become a top destination for both domestic and international tourists and winter sports enthusiasts.
The upcoming Asian Winter Games have opened a new channel for revitalizing northeast China. The event is not only boosting the local economy through increased tourism and sports-related sales but is also fostering a vibrant culture of winter sports in the region.
\\"The Asian Winter Games are a significant opportunity for Harbin to showcase its unique charm and promote economic development,\\" said a local official. The influx of visitors is expected to benefit various sectors, including hospitality, retail, and transportation, contributing to the overall growth of the region.
As the anticipation builds, businesses are gearing up to meet the demands of the increased footfall. The enthusiasm of entrepreneurs like Dong reflects the optimistic outlook shared by many in the region. With the support of major international events like the Asian Winter Games, northeast China is poised for a dynamic economic revival fueled by the enduring passion for winter sports.
Reference(s):
How Asian Winter Games opens new channel to revitalize NE China
cgtn.com
