The Spring Festival in the Chinese mainland, the most cherished traditional celebration, continues to be a significant driver of consumption. This year, the Chinese government has designated New Year's Eve as a statutory holiday, extending the Spring Festival holiday to eight days. This extension creates additional opportunities for businesses to thrive, capitalizing on increased consumer spending.
Extended Holiday Fuels Tourism Boom
The eight-day holiday has ignited a surge in tourism enthusiasm. According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records in total trips. Over the 40-day period, cross-regional travel is projected to reach 9 billion trips.
During this Spring Festival, many residents of the Chinese mainland chose to combine family reunions with travel. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing.
Reference(s):
cgtn.com
