The vibrant Spring Festival, China's most cherished traditional celebration, is not only a time for family reunions but also a significant driver of economic activity. This year, the Chinese government has extended the Spring Festival holiday to eight days by designating New Year's Eve as a statutory holiday, creating even more opportunities for businesses to thrive.
Extended Holiday Fuels Tourism Boom
The eight-day holiday has ignited people's passion for travel. According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records in total trips. Over the 40-day period, cross-regional travel is projected to reach 9 billion trips.
During this Spring Festival, many Chinese chose to combine family reunions with travel. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing.
In addition to tourism, the extended holiday period has boosted consumer spending on Chinese New Year goods, vibrant temple fairs, and various cultural events. Businesses across various sectors are experiencing increased demand, contributing to a robust economic performance during the festive season.
Reference(s):
cgtn.com
