Stocking up on Lunar New Year goods, visiting loved ones, indulging in reunion feasts, and attending vibrant temple fairs—the Spring Festival, China's most cherished traditional celebration, is in full swing. This festive frenzy is not only a time for family reunions but has also become a significant driver of consumption and economic growth.
This year, the Chinese government has designated New Year's Eve as a statutory holiday, extending the Spring Festival break to eight days. This extension has created more opportunities for businesses to thrive and has ignited enthusiasm for travel and spending across the nation.
Extended Holiday Fuels Tourism Boom
The eight-day holiday has sparked a surge in tourism. According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records in total trips. Over the 40-day period surrounding the holiday, cross-regional travel is projected to reach 9 billion trips.
Many people are seizing the extended break to combine family reunions with travel adventures. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province. She plans to reunite with her family before heading to Japan for skiing.
Local businesses and the tourism industry are welcoming the influx of travelers. Hotels, restaurants, and tourist attractions are gearing up to accommodate the increased demand, offering special promotions and events to attract visitors.
Economic Boost from Festive Spending
The extended holiday is also stimulating domestic consumption. From shopping for New Year's goods to dining out and entertainment, consumers are opening their wallets, providing a significant boost to the economy. Retailers are reporting higher sales volumes, and markets are bustling with activity.
\"This is the busiest we have been in years,\" said Li Wei, a shop owner at a local market in Beijing. \"The extended holiday has definitely brought more customers and increased our sales.\"
The Spring Festival's role in driving economic activity showcases the resilience and potential of China's domestic market. As people embrace both tradition and modernity, the holiday continues to be a powerful force in uniting families and propelling economic development.
Reference(s):
cgtn.com
