Stocking up on Chinese New Year goods, visiting loved ones, indulging in reunion feasts and attending vibrant temple fairs – China's Spring Festival, the most cherished traditional celebration, is not only a time for family reunions, but has also become a major driver of consumption.
This year, with the Chinese government designating New Year's Eve as a statutory holiday, the Spring Festival holiday has been extended to eight days, creating even more opportunities for businesses to thrive.
Extended holiday fuels tourism boom
The eight-day holiday has sparked people's tourism enthusiasm. According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records in total trips. Over the 40-day period, cross-regional travel is projected to reach 9 billion trips.
During this Spring Festival, many Chinese opted for both family reunions and travel. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing.
Reference(s):
cgtn.com
